Amplifying Latino and Caribbean Stories, Building Bridges Through Literature

Our Mission, On Purpose

At H.O.L.A. Books, we exist to celebrate and center Latino and Caribbean voices. We champion stories that reflect our communities' depth, resilience, humor, and dreams—narratives that don’t just deserve a place on the shelf but deserve to lead conversations and redefine what literature looks like.

We are more than a bookshop—we are a creative sanctuary and distributor that connects authors, readers, and publishers. Here, writers find support to share their truths boldly, and readers discover stories that reflect their lives or open windows into new worlds. Every book we curate is a bridge, offering recognition for those who see themselves in its pages, and revelation for those seeking to understand our stories more deeply and walk alongside us.

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This is H.O.L.A. Books.

We don’t just sell books. We spark conversations. We elevate voices. We create spaces where stories-our stories-spark, lead, and transform. And we invite the world in to see, hear, and feel the brilliance of our communities.

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We exist to center our voices.

Latino and Caribbean stories are not an afterthought-they are essential. They are powerful, transformative, and vibrant. They heal. They connect. They teach. And they belong at the forefront of every conversation about culture, identity, and literature.

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We are not waiting for the world to catch up.

We are a creative sanctuary. A bridge between authors and readers. A place where the narratives of our communities are not just stocked-they are celebrated, elevated, and amplified.

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We are charting a new path.

We are redefining how Latino and Caribbean authors reach readers, creating a model that is equitable, inclusive, and centered on our voices-with pride, purpose, and vision. We partner with publishers who share this vision to bring forward the books the world should see, read, and honor.

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We believe in community first.

Every story shared strengthens belonging. Every book we send sparks connection. Every reader who discovers themselves-or discovers us-becomes part of a  movement that celebrates identity, honors legacy, and unleashes the power of storytelling.

H.O.L.A. Books was born from love—and from the belief that our stories deserve more.

Message from the Founder & CEO

I’ve always loved books. They’ve been my refuge, my teachers, and my companions. But when I became a contributing author for Latinas100™, everything changed. Sharing my first story healed me in ways I never knew I needed. Later, in United Latinas Extraordinary Latinas, Vol. 4 and LEADERS100™ , I revealed even more of myself, and discovered the power of putting my truth into the world.

Alongside that healing came a realization: only 5 -7% of books are published by Latinos. When I looked at my own shelves, most of the books weren’t by people who look like me or share my cultural roots. That truth lit a fire in me. I wanted to do more than tell my own story-I wanted to create a space where Latino and Caribbean voices could be celebrated, shared, and experienced by all readers.